RECKITT BENCKISER (RB) DUREX ESTABLISH NEW PARTNERSHIP WITH PPFN ON SEXUAL HEALTH
The scope of the agreement covers Sexual and reproductive Health Education and increasing consumer access to condoms.
According to a recent report by World Health Organization (WHO), ‘Every day, more than one million sexually transmitted infections are acquired worldwide, and each year an estimated 78 million people are infected’ constituting a major health concern even in Nigeria. Thus, Sexual Health Education and Contraception are therefore twin preventive health strategies to curb this. Research and Real-World data reveals that male latex condoms when used consistently and correctly is an effective approach to achieve a reduction in spread of STDs and contraception.
At the signing of the partnership agreement, Rahul Murgai, the Managing Director of RB West Africa and Dr Ibrahim M. Ibrahim the Executive Director of Planned Parenthood Federation of Nigeria (PPFN) were optimistic that the joint efforts of the two organizations will help drive the Sexual and Reproductive Health agenda in Nigeria.
Speaking about the partnership with PPFN, Rahul Murgai said, “RB is excited to partner with PPFN to create scaled awareness and education pan Nigeria on planned-parenthood, maternal health, safe contraception techniques and targeted reduction in HIV related deaths through the effective and consistent use of condoms. Through this collaboration, consumers will have the requisite education and empowerment to improve their Sexual Health with easy access to Durex- the World number 1 condom brand.”
The PPFN and Durex strategic
partnership will go a long way in reducing the spread of HIV/AIDS and other
STIs. It will also contribute to reducing the incidence of unwanted/unplanned
pregnancy and unsafe abortion as well as significantly improving the overall
level of health and feeling of well-being in Nigeria
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